Our Story

Ethos

Aya Natural was established on founder, Jamal Hamoud’s, skincare motto: ‘If you can’t eat any of the ingredients, you shouldn’t be using it on your skin.’

Throughout our history, we’ve lived by these words, working to ensure our ingredients, from our oils to our herbs and botanicals, are of the highest quality – natural and chemical-free.

Your skin is your largest organ and absorbs the substances we choose to feed it. That’s why we prepare our skincare products without a single drop of chemical or synthetic additives so your skin can enjoy healthy, natural nourishment.

 

Origins

In the heart of the Galilee mountains lies a place where century-old traditions, advanced skincare know-how and natures most effective ingredients are blended together to create Aya Natural’s skin and hair care products. This mountainous region in the North of Israel has long been famed for having the perfect climate to grow some of the worlds best olives, which produce the finest extra virgin olive oil. From tree, to oil, to production, we can trace every moment of our olive oil’s creation, making it the perfect natural base for all of our creams, lotions, soaps and butters.

For centuries, the trees and herbs of Galilee and beyond have granted us their nutrient-packed, therapeutic properties. Today, we remain committed to preserving our 100% eco-friendly products using ethically sound practices. Most of our products are vegan and all are animal friendly, paraben-free, phthalate-free, sulfate-free and petroleum-free.

 

Aya Natural Ingredients

Ingredients

Extra virgin olive oil is rich in vitamins A and E. Vitamin A is well-known as the ideal anti-ageing ingredient, comprising a range of compounds. It exists in active forms, such as retinol, and as pro-vitamins, like beta carotene. Vitamin A’s active ingredients are known to protect against sun damage, encourage growth of new skin cells, and attack free radicals believed to be a factor in the creation of fine lines and wrinkles.

Vitamin A’s real strength is in its ability to help generate fibroblasts – skin-firming tissues in the deeper layers of the skin. That’s why a vitamin A-rich skincare regime can make skin more supple, pliable, and visibly younger-looking.

Olive oil is also rich in vitamin E, a powerful nutrient and antioxidant. Known as tocopherol in its active form, it works to reduce the damage from environmental factors, such as drying from pollution and the cold. It is thought to help reduce the damaging effects of oxidisation – the reaction between the body’s cells and the oxygen in our bodies.

Jojoba oil is another of our core ingredients. Working in harmony with extra virgin olive oil, it has a light consistency, helping other ingredients penetrate the skin, absorbing easily without residue. With a chemical structure similar to the skin’s own natural oils, it makes for the perfect moisturiser, keeping skin soft.

Sweet almond oil is hypoallergenic, providing a boost of vitamins A, E, B, essential fatty acids and powerful antioxidants.

Avocado oil is packed with proteins and fats, along with vitamins which help nourish the skin. It has been used for centuries in facial care products.

Lavender oil, known especially for its soothing properties, is also an anti-allergenic, promoting healing and helping to minimise redness with its anti-inflammatory, antiseptic properties. For skin prone to redness or breakouts, it’s the natural choice.

Lemon oil is antiseptic and antimicrobial, helping avoid blemishes and keep skin healthy and clear. The citric acid content helps brighten skin, and is thought to help minimise dark spots and dullness.

Shea butter is a skin super-food, and moisturises superbly while providing a healthy dose of natural vitamins A and E.

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